Peabody Hotel Group's professional sales "dream team" is among the
best and most successful in the country. PHG provides creative,
innovative sales techniques and marketing/PR programs for each
Peabody-flagged property, as well as for the independent/franchise
properties of the Brand Management Division. Programs are individually
designed for each property, tailored to the type of hotel, location,
destination, demographics and target market segments. An awareness
of the evolving role of electronic commerce has led to the development
and integration of e-commerce strategies into the PHG marketing mix at
all levels.
Measurable results are compiled through the use of detailed goal-oriented
plans, periodic progress evaluations, itemized activity reports and regular
fine-tuning of established programs for maximum long-term performance.
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