Peabody Hotel Group's professional sales "dream team" is among
the best and most successful in the country. PHG provides creative,
innovative sales techniques and marketing/PR programs for each Peabody-flagged
property, as well as for the independent/franchise properties of the Brand
Management Division. Programs are individually designed for each property,
tailored to the type of hotel, location, destination, demographics and target
market segments. An awareness of the evolving role of electronic commerce has
led to the development and integration of e-commerce strategies into the PHG
marketing mix at all levels.
Measurable results are compiled through the use of detailed goal-oriented plans,
periodic progress evaluations, itemized activity reports and regular fine-tuning
of established programs for maximum long-term performance.
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